43=D
Section A (23=D)
- Answer the question- link PEE para to the specific words in the question e.g ''How is the representation of the ''Metro Salvage'' workers as a family unit constructed?''- For this question link evidence and point to the key words ''family unit''.
- Need examples from clip for 2nd Question.
- Don't confuse audience appeal and target audience.
- ''Superb intro''
- Did Plan B ''succeed in changing attitudes?''
- ''Be explicit on print platform''
- ''No link to Q'' for A field in England paragraph. ''If it is not relevant, don't use it''
- ''This starts so well:great focus on the question, detailed discussion of media products, real engagement with case study.''
- ''Time management is key: you must finish the essay and try to get ''71'' mentioned too.
- ''Explicitly reference the 3 media platforms''.
Target grade = B
To reach my target grade I needed 9 more marks overall.
For Section A I needed 8 marks
For Section B I needed 1 more mark
3) Read through the mark scheme. Pay particular attention to pages 6-9 that have anticipated content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?
Q1- How is the representation of the ‘Metro Salvage’ workers as a family unit constructed?
I did not make any of the potential points in this question. i used some evidence from the clip but I did not make my point clear and relevant to the Q e.g ''use of quick witted banter, playfulness''
Q2- How does the sequence encourage the viewer to continue watching?
I mentioned two of the potential points briefly- ''typical ''docusoap'' genre, and humorous element to the show. I did not successfully answer the q as i needed to reference the key words in the question '' continue watching''.
Q3- How does the sequence reflect the BBC’s stated aims as a public service broadcaster to “inform, educate and entertain”?
I made three potential points- ''idea of second chance'', ''focus on cash'', ''popular genres''. I could have included some information such as the idea of ''addressing a variety of audiences'' and the ''regional identity''.
Q4- How does the sequence attempt to appeal to a prime-time, mainstream audience?
I did not make any potential points as I focused on ''target audience'' rather than ''audience appeal''.
4) Which was your strongest question in Section A? Why did you do better in that particular question?
My strongest question was Q3, which was rewarded 7 marks. I included relevant points as well as good evidence for each one. I also focused on the key words in the question- ''inform, educate and entertain.''
5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?
My weakest question was Q4 as I did not answer the question properly. The Q was about audience appeal, and I wrote about target audience instead.
6) Rewrite your answer for your weakest question in Section A. This should now be a detailed, three-paragraph, level-4 response.
The sequence appeals to a prime-time, mainstream audience as they usually watch these type of shows for the purpose of ''entertainment'' and ''escapism'' (Blumler and Katz's Uses and Gratification Theory). In the clip we see the leading character, Terry, shouting at his employees- this type of ''drama'' is usually seen in shows such as Eastenders (which also airs on BBC1). The conflict/tension between characters in the show therefore, is a form of entertainment for a prime time, mainstream audience.
The sequence also links to another one of Blumler and Katz' Uses and Gratifications as the viewer could ''identify'' with the show. The characters are presented in a typical ''rags to riches'' story, which could possibly encourage audiences to work harder and motivate them in the workplace. This creates a sense of identification and appeals to a mainstream audience.
Furthermore, since the characters in the show are constructed like a family unit, the viewer finds pleasure in seeing a ''happy family'' working together- which is one of Gillian Dyer's 13 lines of appeal. This therefore allows the show to meet our social needs and make us feel happy aswell, which attracts the ''mainstream audience'' (who would also most likely be a typical family).
7) Now look at the mark scheme for Section B. Did you cover all three media platforms? Did you write about three different films in your essay? (If you missed out your independent case study this is clearly an area to revise for the real thing).
I covered all three media platforms but not explicitly. I mentioned two films (Ill Manors and A Field in England), but didn't have time to write about ''71''.
8) Question focus in the most important factor for a top-level response. Did you use the key words in the question in every paragraph? Did each paragraph contain a topic sentence that used the key words from the question?
I didn't mention the key words in questions 1,2,and 4. In the first question I used good evidence such as ''no one will take me'' which was mentioned in the clip.
9) Choose one paragraph from your Section B essay and re-write it to improve question focus, examples and written English if applicable. Make sure it is answering the question!
Another way in which Plan B managed to shape the values and attitudes of audiences was through the print platform- the DVD cover for Ill Manors. On the front we see the main character Aaron, played by Riz Ahmed, holding a gun in front of tower blocks/estates. The color scheme connotes that the film is quite disturbing and eerie. The use of pathetic fallacy e.g the grey clouds, suggest that the film has a depressing tone to it. The DVD cover manages to convey a threatening message to the audience and makes them think that it is a typical ''gritty, urban'' crime/drama, about the violent mannerisms of the youth. However the actual film manages to explore the reasons why this group behaves in this particular manner. This message is conveyed though most of the platforms, such as broadcast (Tedx Lecture) and also e-media (through the Tag London Campaign). This creates synergy between all three platforms and shapes the values and attitudes of the audiences.
10) Read the Examiner's Report in full. For each question in Section A, look at whether you included the things the Chief Examiner refers to in the stronger responses. Did any of the problems identified with some answers apply to you? Be specific.
Q1- My answer did not link to the question as I did not mention how the characters were presented as a ''family unit''. Instead I went off topic and discussed how they were represented in the sequence.
Q2- I mentioned different narrative theories and referred to the use of sound - both of which were experimented with in the sequence.
Q3- I referred to how the show could ''educate people on how a typical working class family started a business' which. I also used examples from the sequence when talking abut the conventions of a soap.
Q4- I didn't really refer to the sequence in this question, and also went off topic- I focused on target audience rather than appeal.
11) Now look at the Examiner's Report for your chosen question in Section B. Did your response fit the stronger or weaker examples highlighted by the Chief Examiner? What could you have done differently to improve your mark for Section B?
I think that my response was leaning towards the stronger examples as I referred to how the representations of the youth on different platforms helped shape the values and attitudes of the public. I also used examples for each one and also referred to another film. However to improve this question I could have explained whether or not each example succeeded in changing attitudes. Also I needed to finish the question, which would've allowed me to write about ''A Field In England'' and ''71''.
12) Finally, identify three things you will do differently in the real exam in two weeks. These can refer to preparation, notetaking, Section A or Section B - it is up to you.
Section A- I need to focus on the question and write at least 3 paragraphs for each while referring to the clip and theories.
Section B- I need to practice writing this section in timed conditions, and make sure there is a clear link to the question.
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