1) Sum up the article in one sentence
Arthouse cinema is not about commercial success.
2) What are some of the suggested audience pleasures for arthouse film?
A cliffhanger allows the audience think of the different outcomes and possibilities of the film narrative.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some
important media theories discussed in the article itself).
The article suggests that only educated people can understand arthouse cinema
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Arthouse cinema usually have complex narratives that challenge the viwers, therefore it can only be understandable by the educated sectors of society.
5) What type of audience would A Field In England appeal to?
They would belong to the ABC1 social bracket who are more educated.
A Field In England: BFI report on the release strategy and commercial success
1)What was the purpose of the report?
The report was created to explore the success of the movie and its unique release schedule. The report also explores how each platform and advertiser helped the film to reach commercial success.
2) What was the budget for A Field In England?
£300,0003) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
Box Office: £51,409
TV Viewers: 367,000
VOD: 6,003
DVD: 7,5774) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
The target audience for the film was ABC1 18-25 year olds
The report stated that the social media campaign drove the awareness up for the movie and allowed mainly under 35's to be able to hear about the movie
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
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