January assessment: learner response

Feedback

WWW: In each question you pick out some relevant aspects from the clip - there is clearly a lot to build on here. However...

EBI: ... In each question you also drift away from the question focus and this means you can't move beyond the lower levels. e.g vast majority of Q2 is not earning you any marks. Beware of drifting to audience in each question. Representation is another area to revise...you start well but need to offer a lot more.

Learner response- Improved Answer
Q2- How does mise-en-scène contribute to the impact of the film? (12 marks)

The mise en scene allows the audience to suture the narrative of the advert and understand what the advert is trying to tell us. The setting is in a ''safe home'', where we see a typical family playing a game of ''charades''. This contributes to the impact of the film as it allows the audience to identity with the characters - as it shows a typical middle-class family, which helps them understand the importance of wearing a seat belt when driving.  The fact that the ''car crash'' occurs in the ''safe'' living room, suggests that a car crash can be unexpected and can occur within the safest of environments. This therefore increases the impact as the audience are surprised when the car crash occurs.

The use of physical theater is not commonly used in typical road safety adverts- as they usually show explicit car crash scenes- this therefore makes the advert unique and  intriguing to a large audience. The game of ''charades'' increases the impact of the film as it also appeals to, and concerns children who could have parents that drive on a regular basis. This emotional response, therefore allows both children and parents to relate to the advert and think about the consequences of driving.

The use of costume e.g the daughters pink fairy dress, could possibly connote happiness - which is then taken away from the family after the father is involved in a car crash. Additionally, the use of facial expressions and gestures helps the audience understand this, as the sudden change of moods in the advert, makes the advert more dramatic and ''alarming''.

The use of bright colours and high key lighting completely contrasts typical road safety adverts (as they tend to be very dark and disturbing), which again creates greater impact.  The overall image of a ''typical nuclear family'' warns audiences of the consequences of unsafe driving.